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Tuesday 29 September 2015

Billboard Double Page Spread Analysis

I will be analysing a double page spread from Billboard Magazine. 

The first thing when we see when we look at this is the image of Beyoncé. In this image, she takes up a whole side of the page, to assert her dominance, and to imply that this double page spread will be all about her, and her only. She has her mouth open slightly, trying to give that seductive look. She does this to lure the reader in, and to give herself that more attractive look. She is also wearing straps around her head, to make it look like she is in some sort of cage, she is dangerous. 

The header, 'FIERCELY CREATIVE' can be linked to the straps around her head. These two words go across both pages, into her side of the pages where her image is, implying that these two words refer to her. 'Fiercely' is in bold, because it is making a statement about her, she is fierce – dangerous, hence why she is in the cage like straps. Also, the header is so big, that as soon as you open the page, it is the first thing you read. This gives the double page spread a good layout – you read the header, see the picture and then if you want, you then read the text. This was how the editor/writer wanted the reader to view this. 

The main colour theme of this double page spread is purple and white. The sort of colours that attract to the more female part of the target audience. This is suitable because most of her supporters are young girls, and a lot of young girls see her as an idol, so it would be appropriate to aim this at the younger generation, by using these colours. Like with most magazines, the writing contrasts with the background, so it becomes more easy to read.  

The only black part on this double page spread is where it says 'woman of the year', which shows that they are trying to make a point, they want you to realise/know that she is woman of the year. It was done in black to catch your eye, and also contrasts very good against the purple background, and can easily be separated from the white writing. 

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